itself became the basic economic commodity of the electric age 
were obscured by the ways in which advertising and 
entertainment put people off the track. Advertisers pay for 
space and time in paper and magazine, on radio and TV; that 
is, they buy a piece of the reader, listener, or viewer as definitely 
as if they hired our homes for a public meeting. They would 
gladly pay the reader, listener, or viewer directly for his time and 
attention if they knew how to do so. The only way so far 
devised is to put on a free show. Movies in America have not 
developed advertising intervals simply because the movie itself 
is the greatest of all forms of advertisement for consumer 
goods.

     Those who deplore the frivolity of the press and its 
natural form of group exposure and communal cleansing simply 
ignore the nature of the medium and demand that it be a book,